The Importance of a Smooth Online Enrollment Process
Today, most organizations have an option to enroll in courses and schools online. No one has the time to fill out tedious paperwork anymore. As such, you’re more likely to boost your enrollment rate if you have a streamlined and smooth online process.
Some of the most common reasons students abandon the registration process include lengthy checkouts, complicated forms, and lack of information about the cost and class.
In this article, we’ll discuss a few essential tips and strategies on how to maintain a smooth enrollment process.
1. Optimized Enrollment Interface
The internet users are notorious for numerous distractions for users. If your website isn’t highly intuitive and easy to navigate, you’re likely to lose out on a lot of potential students. To prevent that, you need to have a smooth website interface that gives them easy access to program information, a simple registration form, the ability to check the total costs, and add or remove courses from the cart.
The following are some tips on how you can optimize the enrollment procedure’s interface.
Studies show that 60% of all internet users have over five passwords to keep track of, and over 40% of all internet users forget their passwords frequently. A part of streamlining the registration process also entails taking away such roadblocks.
To do so, you should offer social media login options through platforms like Facebook, Instagram, or Google. You can also provide mobile OTP options or other options that don’t require passwords.
If your website is cluttered with a lot of options, your prospective students may have a hard time figuring out how to log in or register. To avoid that, you can incorporate the following tips:
• Mention ‘Registration’ in big, bold letters on the front page, preferably in a text box that stands out from the background.
• Keep the page minimal, so there aren’t too many distractions.
• Use directional cues in the form of pointing fingers or arrows to indicate where to click.
When people see an incredibly long registration form, they’re more likely to either abandon or postpone the registration. 86% of all internet users leave forms that are too long.
That’s why you should keep the form minimal and only ask relevant details. If you must request a lot of information, you can do so through “progressive profiling.”
Progressive profiling is a strategy in which you only ask 2-3 simple questions on a single page and then move on to the next page. Once your users commit to answering the first basic questions, they’re more likely to continue because they’ve already started.
Furthermore, dividing the questions into smaller chunks also makes them look more manageable. You also do not want to go overboard with the number of pages you include — stick to the essentials and weed out all unnecessary details.
Your prospective students are a lot more likely to complete the enrollment procedure if they can do it swiftly.
Clean Shopping Cart
It’s also crucial to maintain an extremely clean and simple shopping cart. You can’t expect your prospective students to remember confusing details. Keep the following tips in mind:
• They should be able to add courses to the cart easily.
• Ability to save classes for later.
• Access program costs before starting the registration process.
• Provide an overview of total costs.
2. Simplicity and Transparency of Payments
Online users lose complete faith in a product, service, or institution if they’re not entirely transparent about the involved costs. That’s why you need to be completely clear about the overall cost before they start the registration.
In addition to that, you should also offer a wide range of payment options. They should be able to pay through any credit cards along with PayPal, Google Checkout, or other viable payment methods. Prospective students are likely to abandon the process if their favored payment platform isn’t available.
Your prospective students may try to register from their Android phones, iPhones, tablets, computers, or several other devices. According to recent studies, over 50% of all traffic comes from mobile phones.
As such, you need to make sure your website is optimized for mobile screens. It may even help to have a mobile app developed for registrations, both for iOS and Android. This will allow you to reach a wider range of students, regardless of their preferred platform or device.
The value of a strong and clean online enrollment process cannot be underestimated. Most people don’t even realize where they may be going wrong with their current enrollment forms.
That’s why it’s valuable to use platforms like Digital Signup that automatically streamline the enrollment process from A to Z, all while also automating your payment processes and saving up on your human resources.
So if you want to boost your student enrollment, it’s time to optimize your registration for the modern world!